It's time to build the business that fits the woman you're becoming.
A 6-12 month mastermind for the high-level founder who knows she's ready for the next level in her business.
Your business isn't struggling.
You have clients. You're making money. On paper, things are going well. But there's a part of you that knows you're capable of so much more.
It's not about what's wrong. It's about what's possible.
You don't need to start over. You need to leverage what you already know, build what's next, and become the woman who evolves with it.
Real women. Real next levels.
You might also be noticing...
Maybe it's all of these. Maybe it's just one. Either way, it's a sign you're ready for what's next.
- 01Your best months still require your most exhausting weeks. More money has always meant more of you.
- 02Your offers made sense two years ago. Now they feel scattered, underpriced, or just not you.
- 03Your content gets love, but you can't point to exactly what turns it into clients.
- 04Your income still rides a feast-or-famine wave, and you're tired of wondering what next month looks like.
- 05You're bored selling the thing that built your business, and it shows up in how you talk about it.
- 06You can feel the next version of you. You just haven't built the business she runs.
What got you here isn't what gets you to your highest potential.
You've already built the business. But you've changed. What you want has changed. What you're capable of has changed. It's time for your business to catch up.
Who you're being
You can't hold the next level of income with the identity that got you your first clients. The CEO you're becoming makes different decisions.
What you're selling
Maybe it's the new offer you've been dreaming about. Maybe it's scaling the one that's already working. Maybe it's building the ascension ladder that brings people into your world and keeps them working with you. Your offers should fit the life you're building - not the one you started with.
How you're growing it
Your next level needs a clear plan, sales paths that don't burn you out, and systems that let you grow without being the bottleneck.
We create the dream vision, build the offers that support it, and deploy the systems that sustain it.
Your business finally matches who you are now.
A signature offer you're genuinely obsessed with selling. A suite of offers that feels secure and stable. A loyal community who buys from you again and again.
Higher-level clients. The income you know you're capable of. And the ability to step away for a week without everything falling apart.
You didn't start a business to build another job. You started it for freedom.
Freedom by Design
A 6-12 month mastermind for founders who've built something real and are ready to build at a higher level. Together, we'll build a signature offer you love selling, an offer suite built around your capacity, one clear path that brings in the right clients, and a business you can step away from for a week.
Some go all in on mindset. Others go all in on strategy. In here, we do both.
The person you have to become to build the business and life you want is just as important as the strategy that makes it happen. We don't just talk vibes, and we don't just hustle. Here's how we help you build the business that supports the life you want.
The Redesign
We audit what you've built, what's working, and what you've outgrown, then map the business you actually want next.
The Identity
We define the version of you who already runs the business you want, then build the beliefs, habits, and decisions that help you start showing up as her now.
Signature Offer & Suite
We build or refine a signature offer you love, then create the suite around it for stable, predictable income.
Brand, Messaging & Visibility
Content that sounds like who you are now and converts into clients, plus the systems that make showing up easier.
Launching & Selling
We map out how you'll bring your offers to market - the launch plan, the path from follower to client, and a way of selling that actually feels like you.
Systems, Automations & Team
Simplify your systems and tech stack, create the automations that make your life easier and your business run smoother, and hire the team that helps you grow without doing it all yourself.
Scale & Thrive
Grow without growing your hours. Step into the CEO who has it all, and get your life back while the business keeps going.
The energy of a group. The proximity of 1:1.
There's no course with 19 modules you don't have time to get through. Instead, you get close support from me, trainings matched to your specific needs, and a room of ambitious women building alongside you.
Monthly 1:1 calls
Your dedicated time with me to strategize your specific business, your goals, and your next moves.
Direct access to me
Message me Monday through Thursday between calls for questions, feedback, and support. Erin in your pocket.
Group calls
Twice a month. Sometimes it's hot seat coaching, sometimes it's a live training, always shaped around what the group needs most. Some of the biggest breakthroughs come from watching someone else get coached.
Training portal + guest experts
A library of trainings for your specific needs, from offers to content to systems, to work through at your own pace. Plus guest experts on the topics that get you to the next level.
Private community
Connect, celebrate, and expand alongside women who get it, because they're building something bigger too.
You're ready for more.
- You've already built a business that works
- You're already making a minimum of $7K/month (or have made it before)
- You've outgrown the version of you who started, and you're ready to build what's next
- You want to build a business that feels more aligned and scalable
- You want to be in a room of people who expand your vision for what's possible
You want a shortcut.
- You're still trying to land your first client
- You don't want to market or sell your offers (this isn't a faceless marketing program)
- You're not ready to do the work (I'll be right there with you, but you're in the driver's seat)
- You're looking for a shortcut to high-income months
Whether it's an evolution, a pivot, or a fresh start, your next chapter gets built from what you already have.
I've had to evolve, too.
I left corporate to build a service business and hit six figures in 7 months. Then I became a mentor and built a seven-figure business in 18 months. And then I outgrew that, too.
Every era of my business required a different version of me, different offers, and a different way of selling. The founders who succeed long-term aren't the ones who found the perfect strategy. They're the ones who keep evolving.
After 7+ years of coaching and 650+ students, that's what I'm here to help you do.
Three steps to get started.
Apply
Fill out a short application so I can learn about your business, where you are, and where you want to go.
Let's talk
If it looks like a fit, I'll send you everything you need to know, including the investment, and we'll hop on a call.
Get started
Lock in your seat, get onboarded, and start building the business that finally matches who you are now.
Worth every penny.
The best time to start is before the new year.
Founding round
This is the first round, and the most hands-on version Freedom by Design will ever be: a small group, the closest access to me, and founding pricing.
Bonuses before Nov 27
Join before Black Friday and get a bonus 1:1 (two if you pay in full), a live New Year Planning training, and 1:1 support through December 17.
Start 2027 with a plan
We kick off in January. Instead of starting the year with "someday," you'll start it knowing exactly what you're building and why.
Good questions.
When does Freedom by Design start?+
We officially kick off in January 2027. Once you're in, you'll get onboarded right away so you can hit the ground running.
How long is the program?+
Freedom by Design is a 6- or 12-month commitment, and you choose the one that fits you. Six months is a focused stretch to redesign your business and build what's next. Twelve months gives you the time and support to build it, launch it, and scale it.
I don't have a signature offer yet. Can I still join?+
Yes. Freedom by Design builds from what you already have: your skills, expertise, experience, and story. If you don't have a signature offer, we'll create it together. If you do, we'll make it even better.
Is this for me if I've already had $10K+ months?+
Absolutely. This is about expansion and consistency: building a business that holds the next level of income without costing you more of your time.
What if I can't make a live call?+
All calls are recorded and you can submit questions ahead of time. Plus, you'll have direct access to me throughout the week.
What's the investment?+
Freedom by Design is a 4-5 figure investment, depending on whether you join for 6 or 12 months. Once you apply, you'll have the opportunity to talk directly with me, and we'll walk through the investment, payment options, and next steps together.
The ones who succeed are the ones who evolve.
You already know you're meant for more. The only question is whether you keep running the business you've outgrown, or start building the one that's meant for you.